Every action we take has various impacts. The carbon footprint can be briefly defined as the amount of greenhouse gases emitted as a result of all […]

International scientific organizations shared with the public just a few years ago that global warming had reached a critical level, and unfortunately, it's time to call it a "climate crisis" rather than climate change. Thus, reducing carbon emissions, decreasing the consumption of natural resources and energy, and being aware and conscious have become topics on the global agenda. 

Fashion is evolving. We are witnessing a time when all the conditions threatening the sustainability of fashion, such as excessive consumption of natural resources, the use of harmful materials to humans and the environment, inhumane working conditions, and overproduction and consumption, are being re-evaluated. 

Meeting the responsibility for the future of fashion begins with making conscious decisions as a fashion consumer and opting for sustainable brands. Since the beginning of 2020, with the influence of the pandemic, consumer awareness has been awakening, and the increasing purchasing power of Generation Z, with their desire for eco-friendly fashion, has been gradually transforming the industry